Fraserburgh Business Survey

We asked

To support businesses, whether new, existing, or start-ups, high street, out of town or virtual, Aberdeenshire Council’s Economic Development department invited Fraserburgh businesses to provide their answers to a series of general ‘how’s business’ questions. The questions were to provide an understanding of the business environment in Fraserburgh to help influence future support and projects led by the council’s Place Economy Team, Enterprising Aberdeenshire, Business Gateway and Broch Businesses Together. The survey was promoted by Aberdeenshire Council, Broch Businesses Together and Fraserburgh Enterprise Hub.

You said

There was a total of 15 responses. It is a crucial time for businesses as they navigate through the current challenges being faced including the cost-of-living crisis, the ongoing economic impacts from global events and the Covid-19 pandemic and responding to changing needs and demands in wider society of how they access products and services.

Key Survey Results:

Over 86% of respondents stated that there is a need for additional support services for Fraserburgh businesses.

The top four types of support respondents thought would benefit their business and the town itself were i) Fraserburgh town centre development, ii) accessing external funding, iii) community and public events, and iv) business events i.e. networking and training.

Over the past three years, respondents said that business turnover was up or not changed, business profitability had increased or not changed, and the cost of doing business had significantly increased.

Looking ahead to the next three years, respondents forecast that they will have an increase in turnover and profitability, a significant increase in the cost of doing business, and expect no change or an increase in footfall.

We will

The survey results will be shared with the elected members for Ward 3 – Fraserburgh and District, the business community of Fraserburgh, and internally within the council with relevant services including Place & Economy, Enterprising Aberdeenshire and the Area Management Team. The data will be used to shape future support programmes and initiatives to support the economy of the local area to address the challenges and areas of support identified.

The full survey result report can be viewed here: Documents | Fraserburgh Business Survey | Engage Aberdeenshire